Client: Česká spořitelna
Agency: VML
Česká Spořitelna
Věk je jen číslo
Věk je jen číslo
200th Anniversary Campaign, 2025
To mark Česká spořitelna's 200th anniversary, VML approached me with a simple but authentic idea: portraits shot entirely on film.
Running a national campaign on analog medium format is a risk few clients take. There's no instant preview, no safety net. I'm grateful Česká spořitelna and VML trusted the process enough to let us work this way. It was also the first commercial shoot I ran without the client on set.
